Beauty

ADVERTISING CAMPAIGN  |  CREATIVE DIRECTION  |  CONSUMER INSIGHTS

Hermès Body Care Advertising Campaign

The "Whispers of Nature" campaign for Hermès Body Care is designed to create a sensory driven brand experience, blending luxury with nature to emphasize the natural essence, freshness, and rejuvenation of the body lotion. By positioning the product as the hero and avoiding models, the focus remains on Hermès' craftsmanship and the purity of its ingredients. The campaign aims to connect luxury with nature, appealing to consumers who prioritize self care and are willing to invest in premium products.

Through captivating and educational content, the goal is to enhance brand awareness, drive immediate purchases, and foster a deeper connection with the brand by showcasing the unique blend of luxury and nature, as well as the premium ingredients and benefits of the lotion.

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Fashion

EXPERIENCE DESIGN & STRATEGY  |  RETAIL PLANNING  |  APP DESIGN

Archana Jaju: 2D & 3D Retail Experience Design

This project develops a complete retail and brand experience for Archana Jaju, a renowned Hyderabad based fashion designer specializing in Kalamkari, a traditional Indian hand painted textile art form. The concept brings this centuries old heritage craft to a global luxury audience through a flagship store on 5th Avenue, New York, strategically positioned among the world’s most prestigious fashion destinations.

The store interior draws architectural inspiration from the Sri Kalahasti Temple in Andhra Pradesh, the birthplace of Kalamkari art, using temple inspired pillars and structural elements to create an immersive cultural experience within a contemporary luxury retail setting. The project spans 2D floor planning, 3D interior visualization, a dedicated mobile app designed to educate users about Kalamkari while offering seamless shopping, a multi channel marketing strategy featuring artisan storytelling, in store workshops, limited edition releases, and packaging design that celebrates the richness of Indian tradition. The goal is to position Archana Jaju’s label as a bridge between India’s handcraft heritage and the global luxury market.

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GLOBAL DISTRIBUTION  |  MARKET ENTRY & EXPANSION  |  BRAND POSITIONING

Enfants Riches Déprimés: Luxury Global Distribution Strategy

This project develops a phased 1, 3 and 5 year global distribution strategy for Enfants Riches Déprimés (ERD), an ultra exclusive American luxury fashion brand known for its nihilist couture aesthetic, distressed handpainted outerwear, and deeply punk identity. Founded in 2012 by Henri Alexander Levy, ERD operates a single flagship store in Paris and sells through a handful of elite stockists worldwide, with price points ranging from $600 to $8,000.

The strategy maps ERD’s controlled expansion into the Chinese luxury market, projected to reach $110 billion by 2025, while preserving the brand’s core exclusivity. Year one focuses on establishing social media presence across WeChat, Xiaohongshu, Douyin, and Weibo, followed by an exclusive pop up collaboration with Marilyn Manson at Long Museum in Shanghai, serving as both a market test and brand introduction. Year two establishes a joint venture with a Hong Kong based retail partner (60/40 equity split), a permanent avant garde boutique on Fumin Street in Shanghai with glocal merchandising, and full e-commerce integration through Tmall Luxury Pavilion and WeChat Mini Programs. By year five, the strategy expands to a boutique at The Peninsula Hong Kong, positioning it as a strategic hub for broader Asia Pacific growth into Japan and South Korea, supported by sustainability initiatives aligned with evolving luxury consumer expectations.

Lifestyle

PRODUCT LAUNCH  |  MARKETING STRATEGY  |  FINANCIAL ANALYSIS

Loro Piana Luxury Product Launch & Marketing Strategy

This project develops a product launch and marketing strategy for "Gran Viaggiatore," a luxury travel collection created in collaboration between Loro Piana and RIMOWA. The concept expands Loro Piana’s existing travel offering into a complete seven piece line of premium travel bags, each crafted with the house’s signature materials. The launch is anchored by an experiential trunk shaped pop up store in SoHo, New York City, designed to immerse visitors in the collection’s identity through Italian inspired interiors and a curated holiday theme.

The marketing rollout spans a four month timeline with a phased approach covering digital teasers, exclusive VIP outreach, influencer partnerships, press communications, and post launch activations including a CGI advertising campaign across iconic global landmarks. The project is supported by full market segmentation, positioning analysis, product assortment planning, and a detailed financial strategy with sales projections and budget allocation.

Industry Projects

CONSUMER INSIGHTS  |  BRAND STRATEGY  |  WEARABLE TECHNOLOGY

BMW Smart Uniforms for Spatial Human Amplification

The Project

BMW Group challenged our SCADpro team to reimagine how uniforms and wearable technology could support associates at Plant Spartanburg, the company’s largest production facility worldwide. The brief grew out of a real bottleneck on the inspection line, where consistency and speed depended heavily on individual expertise. Working across consumer research, materials study, and an on-site visit to the plant, our team designed, built, and tested a working system: three modular uniform configurations engineered around five integrated wearable devices, refined through multiple rounds of prototyping and user testing before arriving at a final, associate-ready solution.

Full project details and deliverables are confidential under NDA. I’m happy to walk through them directly.

My Contribution

As Consumer Insights & Brand Strategy Lead, I led the research that shaped the project’s direction. This included benchmarking B2B and B2C wearable technology, studying materials suited to BMW’s shop-floor environment, and synthesizing what we learned on-site at Plant Spartanburg into the core design principles that guided the team’s work. I also had a hand in the physical decisions that followed, from fabric to which wearable devices made the final cut, and shaped how the system connected back to BMW’s brand identity by tying the design language to BMW’s M-Series aesthetic so it felt unmistakably BMW rather than an add-on piece of tech. Beyond design, I helped define the go-to-market strategy: how the system would actually reach associates and earn a place in their daily routine.

• Led primary and secondary consumer research
• Benchmarked wearable technology across industries
• Synthesized field research into design principles
• Weighed in on fabric and wearable device selection
• Shaped the brand direction and visual identity
• Built the go-to-market and adoption strategy

Rollout & Adoption

Getting associates to actually adopt the system mattered as much as designing it, so I led our team in mapping out a phased rollout plan. Early digital touch points, including countdown emails, short tutorial videos, an FAQ hub, and QR codes linking to an online pilot sign-up, built awareness before associates ever saw the gear. On the floor, a launch event and side-by-side “current vs. prototype” try tables let people test the system hands-on, while early adopters became peer champions who could answer questions in real time. Ongoing touches like fit-and-care workshops, tip-of-the-day videos, and department leaderboards, all things our team built together, kept the system visible until using it felt routine rather than new.

What I Learned

This project taught me that good research only means something once you’ve seen it in context. Reading about associates’ frustrations in a report is different from watching them move through an actual shift on the plant floor, and that visit changed how I thought about the whole project. I learned how to take open-ended research, like interviews and on-site observations, and turn it into a small number of clear principles that designers, engineers, and brand people could all work from. I also learned what it actually takes to get people to adopt something new at work: not just building it, but planning out how people hear about it, try it, and eventually use it without thinking twice. And working this closely with a technical, physical product taught me that brand strategy isn’t just messaging, it also shows up in material choices, colors, and how a product looks and feels day to day.

• Learned to validate research through direct observation, not just data
• Learned to translate open-ended insights into design principles a team can build from
• Learned to collaborate across design, engineering, and strategy disciplines
• Learned how brand identity extends into physical product decisions
• Learned to plan an adoption strategy, not just a design
• Learned to communicate research clearly to a cross-functional team

From the Project

FASHION DESIGN  |  GARMENT CONSTRUCTION  |  RUNWAY PRESENTATION

Evening Wear: Concept to Runway

This work began with a question: How does a garment communicate presence before a single word is spoken? Drawing inspiration from Audrey Hepburn’s iconic Givenchy look in Breakfast at Tiffany’s, I developed my own interpretation of eveningwear, exploring black as a language of elegance, clarity, confidence, and strength.

The design pairs a structured sweetheart bustier bodice with a choker neckline, floor length silhouette, and dramatic cape style sleeves. The fitted structure creates confidence and stability, while the elongated cape introduces movement and drama into an otherwise minimal silhouette. The choker neckline references old Hollywood glamour, the floor length hemline creates a grounding sense of stability, and the flowing cape sleeves create visual power that comes to life with the wearer’s movement.

I took the garment through the entire creation process myself, from initial concept and sketching to pattern drafting, fabric selection, cutting, stitching, construction, fitting, and final styling. To complete the journey from concept to runway, I modeled the finished garment and walked the runway wearing a design I had created and constructed from start to finish.

Designed, constructed, styled, and modeled by Poojitha Kambalapally

Poojitha Kambalapally