Expanding Archana Jaju's Kalamkari Art to New York

This project highlights the integration of Kalamkari, a traditional Indian textile art form, into a luxury fashion experience. It focuses on designing a store and app for Archana Jaju's label, showcasing handcrafted Kalamkari pieces while expanding the brand globally. The main objective is to open a store on New York's prestigious 5th Avenue, with a design inspired by the Sri Kalahasti Temple. Additionally, the project includes the development of an app to educate users about Kalamkari art and provide easy access to exclusive collections.